Explore the latest news, views and insights from Imagination

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Seven brand experience trends for 2022
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How branding in games has come of age

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Experiences that made me – Dan Simon
The Business Case for Brand Homes – Research Report
Building brand health in a new post-pandemic landscape for live events
Experiences that made me Jess Black
How brand destinations are intoxicating the drinks industry
Experiences that made me Sarah Yates
2 men looking at a laptop with a motorbike on screen while standing near motorbike
How virtual production is transforming storytelling and the creative process
Why the return to retail is all about experience
behind the scenes of the latest ground-breaking work with Epic Games’ Unreal Engine.
A behind-the-scenes look at storytelling with virtual production
How brands are using AI without losing the human touch
Overcrowded bridge in Venice, Italy
Travel and sustainability: Transforming for the future
Samsung Innovation Sessions
How brand homes can be a powerful post-COVID tool
The evolution of Experience Design in 2021
How Experiences can thrive in 2021: A view from Australia
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Five building blocks for successful Brand Homes